Mizar & Alcor was founded in the summer of 2016 on Turkey's Turquoise Coast by Efe Serio and Cristina Rey to represent the union of east and west as well as the integration of tradition into modern life.

Their vision is to embrace forgotten skills from artisanal tradition, combining them with contemporary design inspired by the Mediterranean and African cultures.

Mizar & Alcor works hand in hand with local artisans who remain faithful to a time-honoured process. The collection combines elegance and functionality with ethical production to support local economies as a welcome change to mass-production. It praises the beauty of the unique and the long story of handmade items.