Hey,

My name is Daniela Witzig aka #fraubutik, owner of the interiør butik

Briefly about me

Since my training at Ikea as a decoration designer, I have been working with the Scandinavian living style. At Ikea, as an interior designer, I was responsible for the sample rooms in the exhibition and even back then I loved creating great atmospheres with the furnishings.

A visit to one of the most beautiful shops I've ever been to in Lillehammer in 2012 awakened this desire in me to want to have a shop like that. But this desire still had to mature a bit... you don't do something like that overnight.

In 2012 I started WOHNLI.CH alongside my job at Ikea. Why not pass on my knowledge about the facility? I still offer housing consultations as time permits.

The online shop for home accessories was added in 2013.

In 2015 I opened the small boutique at the previous location in Basel. At the same time, I still worked 30% at Ikea and opened the boutique from Wed-Sat. I always call it “Self-employment for the scaredy-cats”

2018 came a new exciting project. In October I opened the concept store HEJKØH on Spalenberg with my business partner. Now I finally had to break away from Ikea because 2 stores and Ikea no longer worked.

At the end of 2021 I left the successful concept store because it was no longer right for me. Running 2 stores is absolutely possible but not the way I imagine it. I order the products and know exactly what I will combine and decorate them with. This was simply no longer possible due to the workload of two shops. Back to small - back to me

2022 But fate didn't let me rest for long. At the beginning of January I received an offer from the new and larger boutique. I couldn't say no, especially since the small boutique with its almost 16 square meters was really at its limit and I was commuting between 3 warehouses of goods.

In April 2022 I opened the new and larger boutique where we are still today. We feel comfortable, everyone has enough space, even the strollers.

And now to the boutique

interiør butik - Home accessories from Scandinavia is a small boutique where you can be inspired by Nordic design, always discover new things and find gifts - for yourself or for others. A boutique where the ambience is right and you feel comfortable (typically Nordic). A boutique in which the different products are combined with a lot of love and feeling for shapes, colors and materials.

The butik's range offers everything you need to make your home a little more Scandinavian and cozy. From various home accessories, textiles, kitchen accessories to stationery products, jewelry and bags. So there is something for everyone. I myself am a fan of simple Nordic design, straight and graphic shapes and patterns in natural color combinations. That's why the boutique only stocks products that I like. All products are also available in the online shop for those who don't live around the corner from Basel.

My vision

I want a group of best friends to go to the boutique because they've always wanted to see it and because they want to have a great day with great memories with their friends. That's why I'm always so happy when you tell me:

we come from... especially for the boutique ♡

#herrbutik